If attracting virtual footfall to your Shopify site is no problem, but you notice items lingering in carts, and more often than not can’t seem to close the deal; stay tuned. Here are five powerful ways to convert window shoppers into paying customers, ultimately boosting your Shopify sales.
1. Enlist an Expert
One of the first places to start (if you have the budget) is to work with a Shopify agency or expert. Enlisting an extra pair of expertly attuned eyes (say that three times fast) will help you identify and resolve any overlooked issues. There might be something off-putting about the design of your eCommerce store that is negatively impacting sales.
For example, there could be an issue with the customer journey, like a faulty shopping cart experience. Or you might not have set up your store to cater to different devices like mobile and desktop. Maybe you don’t use the most fitting photos to showcase your products and services, thus discouraging sales. In any case, getting your Shopify store in tip-top condition is one of the most critical ways to ensure success.
2. Review Your Prices
The issue with ‘closing the sale’ could be something as simple as your pricing bracket. Be completely honest with yourself: are your prices legitimately competitive? If you said yes, researching your competitor’s pricing structures and relevant market trends could make you guess again.
Of course, you should still charge what you’re worth and not undercut yourself out of business. However, by offering a competitive price, you make purchasing decisions incredibly simple for new and existing customers alike. New customers will benefit from similar products but at lower prices. And existing customers will feel valued because you’ve made shopping with you more affordable for them.
3. Reward Customer Loyalty
When a customer purchases from your Shopify store once, you can increase the likelihood that they’ll buy from you again by rewarding repeat business. You can incentivise this activity by offering points, rewards or even conducting giveaways to regular customers at random.
When you reward people for shopping with you, they feel valued, and you become their go-to place for a specific product or service. Rewarding customer loyalty and having competitive prices will attract new customers and encourage those new (yay) and existing ones to keep coming back.
Here are a few reward schemes ideas to get you started:
- Email existing customers with a surprise 10% off code to say thanks for supporting your store.
- Offer one free item after every 5th purchase.
- Create a membership points system and offer tiered rewards based on the number of points accrued.
4. Reward Customers for Referring Your Business
Your Shopify store site design is up to scratch. Your prices are competitive. You reward customer loyalty. Now it’s time to encourage wonderful word of mouth consumer referrals. Why? Because people are more likely to buy from stores that have been referred to them by someone they trust.
“Ninety-two percent of consumers around the world say they trust earned media, such as word-of-mouth or recommendations from friends and family, above all other forms of advertising.”
If your customer service is impeccable and you’ve covered steps 1 to 3 above, consumers will likely refer you to their friends, loved ones or co-workers. However, don’t sit and wait for word of mouth to happen; incentivise people to shout about you (politely) from the rooftops.
Here’s a top tip: offer a free product, a particular discount or bonus membership points for customers who refer others to your store. Use an existing Shopify app like ReferralCandy to get started.
5. Remind People What’s Still in Their Cart
Did you know that, on average, over 60 percent of online shoppers add products to their carts without completing the checkout process? It’s likely that they either got distracted or started browsing for similar products: either way, there is an opportunity to remind them about their cart and hopefully close the sale.
You can set up an automated email (using an app like Omnisend) to send a friendly reminder when a customer adds something to their cart and forgets to check out. While these emails don’t always guarantee a sale, they significantly improve the likelihood of sealing the deal.
Recapping the Key Takeaways
To recap, you can increase your Shopify store sales when you:
- Enlist an expert to review and improve your site.
- Review your price structure so that you are competitive.
- Reward customer loyalty with special offers and membership points.
- Incentivise word of mouth referrals by rewarding customers who spread the word about your store.
- Send a friendly reminder via email when consumers leave items in their cart.