Blogging is undeniably a hugely competitive market, especially if you hope to make a living out of it. You’ll have to be realistic; you can’t compare your relatively new blog to one that’s been around for several years. It will take you a long time and a lot of hard work to be in a place where you can generate an income from your blog. I have teamed up with a digital marketing agency in Hertfordshire, who know all the tips and tricks when it comes to getting a website noticed online, to help you on your journey.
If you want to make it in the online world, you will need to learn about search engine optimisation (SEO) and use various tactics to increase your visibility. Of course, posting regularly is crucial and sharing on social media to increase your readership, but there are some other things you need to do to ensure your blog succeeds. Unless you have generated a healthy readership and an authorities blog, then brands are unlikely to want to work with you.
Be sure to do your keyword research before writing and sharing an article. It’s likely that you include keywords naturally but it’s definitely worth putting the time in to find out which topics are most likely to rank well in Google’s search engine results page.
Include internal links in each post to help your readers navigate around your website. It also helps Google to understand the structure of your website.
You should also seek out opportunities to get backlinks. These are links on other websites that point to your blog. One of the best ways to do this, as a blogger, is write articles that feature on another blogger’s website. This is known as guest posting.
How you choose to monetise your blog will depend on your niche. If you write a fashion or beauty blog, for instance, brands may pay you or send you gifted items in exchange for a positive review on your blog. Get in touch with some brands you love to build relationships and see if they’d be willing to work with you. If you are an expert in a particular field, like finances, marketing, counselling etc, then you might be able to sell online courses, webinars or eBooks through your blog.
Lots of bloggers are paid to host pre-written content from a company who want to build their backlink profile. This is a great way to make money because it takes very little time; all you have to do is upload an article that has already been written and receive payment.
You could sign up to AdSense and install ads on your blog. You will receive payment every time someone clicks on these ads. However, bear in mind that this will only be a lucrative option if you have a large audience. Although, every little helps, as they say!