If your business is lacking a marketing strategy, now’s the time to get one. Whether your business is newly launched, or you’ve been in operation for ten years, there are always things you can do to enhance performance and generate more leads. There are so many options when it comes to marketing, as explored below, and not all of them will work for your business. Think about your goals and what your target audience might want to see based on their demographic, and start experimenting with a few different options.
With the dramatic rise in social media over the past ten years or so, you’d be missing a trick if you didn’t have at least one active social media account. The platform you choose to go with will depend on your business aims. For instance, if you offer financial services, LinkedIn might be the best option as it has a strong focus on business and professionalism. If you’re a fashion brand, you’d be better setting up an Instagram profile so that you can share photos of your products.
Everybody loves a freebie and they’re a great way to enhance brand awareness and make sure prospective/current customers remember you going forward. Give out branded pens at your next pitch meeting or add a little added extra in your deliveries at Christmas time. Your promotional items don’t have to be too pricey, but they will really make a difference, nonetheless.
Demonstrate your authority in the industry by regularly sharing well-written, informative articles for your website. The more helpful you are, the more likely your readers are to trust you, helping them make a decision about whether or not they’d like to work with you/buy from you. Blogging isn’t the only way to demonstrate your expertise; you could also try webinars, podcasts, infographics and videos, to name but a few.
There are so many other options when it comes to marketing, from radio and TV ads to billboards and flyers. You may need to speak to a marketing agency for some guidance on choosing the most appropriate marketing methods for your company. Whatever you choose, be sure to measure the results so that you can determine whether it’s worth investing in going forward.